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Kimbell Museum
Visual Identity System
Rebrand for Kimbell Musem, an art museum in Texas, Fort Worth. A museum dedicates to collect masterpieces that not only epitomize their periods and movements, but also touch individual high points of aesthetic beauty and historical importances.
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GOAT
Creating visual direction and identity systems for various campaigns including internal branding. Worked across with different teams to create dynamic experience at GOAT.
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Insideout Writers
Visual Identity System
Rebrand for Insideout Writers, a non-profit organization based in South Los Angeles. Their mission is to let incarcerated youth speak out their voice clearly in a society by providing creative writing program inside and outside of the juvenile hall.
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View full case study ↘︎
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Weka
UI/UX
Weka is an foodtruck finding app service provides real-time updated datas and feedbacks to users at age 10s-30s.
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View full case study ↘︎
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UNI: Piercing Kit
Packaging Design
Packaging design for UNI, a hypothetical self ear piercing kit that provides upgraded and professional experience for young brave demographics. A main focuse is to create a product that breaks a gender stereotype.
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View full case study ↘︎
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Waste Me Not
Book Design
Waste Me Not is a book design based on a theme of bringing abandoned objects into art. A main focus is to show the objects turning into a valuable pieces by the hands of artists and that this process will infinitely recycle.
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View full case study ↘︎
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BIO3
Installation
BIO3 is a hypothetical pop-up installation by Biosphere 2, a science research facility located in Arizona. Installation mainly focuses on connecting nature and science to visualize unexpected scene of people living on Mars in 2050.
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View full case study ↘︎
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Babette Display
Font Design
Babette Display is a custom font inspired by a film serifs of a Garamond Old Style and the skeletons of a Bodoni Modern.
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View full case study ↘︎