A visual designer specializing in branding, art direction, visual identity, and digital marketing assets.
Currently designing at GOAT.
A visual designer specializing in branding, art direction, visual identity, and digital marketing assets.
Currently designing at GOAT.
Celebrating the Ken Carson zine designed by Colin Doerffler, the campaign extended its visual language across digital and physical touchpoints. Led social and promotional execution, translating the zine’s creative into social content, event graphics, and spatial applications for the Atlanta launch.
2026
Asian Kick is a live commerce platform where deadstock fashion—from sneakers and apparel to accessories—finds a second life through fast-paced, real-time drops. Built around the immediacy and unpredictability of live selling, the platform turns shopping into an energetic, community-driven experience. The rebrand captures that spirit through a bold AK symbol, hand-drawn lettering, and a raw DIY visual language.
2026
GOAT exclusively launched the DOAF x Nike T90, celebrating the 2026 World Cup host nations and their cultures. Contributed to photography direction and social content, while developing the campaign lockup and executing key deliverables across the launch.
2026
GOAT partnered with Favela Worldwide to host an All-Star Weekend party at Cafe Tondo. Contributed to the initial concept development and led the spatial design, translating Favela Worldwide’s poster artwork into the physical event experience. Developed the supporting logo and visual deliverables from the original poster, along with menu design and additional event touchpoints.
2026
Developed a Zodiac-driven creative system for GOAT Black Friday 2025 to strengthen visual identity and drive sales. Partnered with 3D collaborators to build twelve personas used across tarot-based assets, motion, CRM, and social marketing. Led design execution and cross-functional delivery to support GMV goals, engagement, and brand differentiation with the team.
Produced seasonal campaigns with new models and assets, delivering distinctive motion and static creative across channels to drive sales and enhance user engagement.
Contributed to the Air Jordan 4 ‘White Thunder’ campaign—producing key assets and supporting art direction for the Top 10 Shoes of 2024 release.
Launched multiple new Air Max silhouettes during Air Max Day, creating two art directions combined into a unified campaign, while partnering with Division Street on their exclusive release. Led design and art direction across key assets.
Partnered exclusively with 3D artist Kinggun to craft bespoke animation work, leading concept pitching and directing creative communication end-to-end.
Lead the GOAT Sneaker social channels and art-direct the overall feed visuals and content. Edited video content and produced small-scale shoots for social-specific assets, while partnering closely with the social team to drive engagement and strategically target sneaker audiences.
Exclusive launch of the Air Jordan 1 ‘Lost and Found,’ partnering with Actual Source to create and distribute limited-edition posters with the release.
This rebranding for Inside Out Writers, a South LA non-profit supporting incarcerated youth through creative writing, draws from raw handwritten forms to reflect their honest voice and young spirit. The new identity system amplifies their expressive language, helping their stories be seen, heard, and recognized within the community.
Inspired by the Kimbell Museum’s vaulted architecture and natural light, this rebranding project reflects its calm atmosphere and elevates each artwork’s individual beauty.
WEKA is a reliable food-truck discovery platform app service designed to connect customers with local trucks, build trust, and grow the food-truck community.