Asian Kicks Project Brand Refresh (2026)
Creative: Rachel In, Anna Zhang

Asian Kicks is a live commerce platform where deadstock fashion—from sneakers and apparel to accessories—finds a second life through fast-paced, real-time drops. Built around the immediacy and unpredictability of live selling, the platform turns shopping into an energetic, community-driven experience. The rebrand captures that spirit through a bold AK symbol, hand-drawn lettering, and a raw DIY visual language.








Index ©2026 All Rights Reserved